Our mission: simpler, more honest small business lending
We may earn a fee from partner links.
Full disclosure below.
Small business owners keep this country running. We want getting funded to be clear, fair and fast.
Why we exist
Most owners who need funding are great at running a business and have never had a reason to learn how lending works. That gap is where things go wrong. Lending Gurus exists to close it, with plain answers and a straight path to the right partner.
The problems we set out to fix
Confusing offers
Factor rates, holdbacks and terms that are hard to compare.
Hidden fees
Costs that only show up once the paperwork arrives.
Pushy brokers
Calls that start before you have decided anything.
Wasted time
Applying in several places and hearing back from none.
Not knowing where you qualify
Guessing at minimums instead of seeing them.
How we help
You answer a few questions in the Guru chat.
We compare your answers with the requirements our partners publish and point you to the one that fits best.
Seeing your options does not involve a hard credit pull, and you choose whether to apply.
Our lender comparison, funding guides and calculators are there if you would rather research first.
What we promise
- We only quote terms a lender publishes, with the source on the page.
- We show the full cost of a product, not just the payment, so you can compare fairly.
- No pressure. You decide if and when to apply.
- If we get something wrong, we fix it. Our editorial policy explains how.
Ready to compare your funding options?
Get matchedHow we make money
Lending Gurus compares options and doesn’t lend. We may earn a referral fee when you apply through our links, but no lender pays for a review or a score, and partner status never changes one. Advertiser disclosure.